Saturday, June 30, 2012
Uses and Gratifications
There are some nice insights in this study. I like that they used the
focus group method because it allows users of social media to really
talk about their experiences and motivations behind all their
Facebooking and Myspace-ing. The people in the study groups enjoyed the
ease and instant-gratification of using these social media sites to keep
in touch and connect with family and friends. Also echoed in this study
and our Burkitt reading was the power to construct your own online
identity, which could be done by selecting what your interests and
hobbies are and also by who you friend on the sites. I think it's
interesting that we can safely present ourselves in the way, that we can
"efficient way to tailor one’s appearance from the comfort of [our own]
home[s]" (226). I was a bit intrigued by the bit about "scene kids"
bit, especially because it seemed to come out of nowhere in the study (I do remember them being a thing back in high school though.) Another interesting point in the article was that is was very common for people to kind of snoop around other people's Facebook or Myspace pages, yet most people did not feel comfortable being snooped on themselves.
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